The only benchmark show in France, every year the Toy Fair brings together over 8,000 professionals from the toys and games markets.

Central purchasing agencies for specialist and general supermarkets, wholesalers, retailers, shops, specialist stores – the Toy Fair attracts the entire range of distributors. The breakdown of visitors demonstrates that this is a balanced show.

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With almost 70% decision-making visitors, the show is a special event for negotiations and commercial discussions

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The first show of the season the Toy Fair is also part of the "Paris Capitale de la Création" movement, which attracts retailers. It takes advantage of this exceptional position to direct towards new fashion and niche markets (children’s clothing, toys for adults, etc.).
Every year the Toy Fair also attracts many visitors from related markets such as theme parks, garden centres, zoos, leisure centres, etc.
A unique opportunity for developing your sales!

Finally, with the aim of increasing the number of retailers attending, a great deal of work has gone into broadening databases of these targets and they will receive a free entry badge before the event.